Complete vs complementary: the most important distinction

The single most important label term is whether a food is complete or complementary. This is a regulatory term under EU/UK retained pet food legislation, not a marketing claim:

Complete

Formulated to meet all nutritional requirements at the stated life stage when fed as the sole diet. Safe to feed as the cat's only food source. Must meet FEDIAF minimum nutrient profiles.

Complementary

Does not meet all nutritional requirements alone. Must be fed alongside other foods. Most treats, toppers, gravy pouches, and "sticks" are complementary. Feeding a complementary food as a sole diet will cause nutritional deficiency over time.

The ingredient list

Ingredients are listed in descending order of weight before processing. High-moisture ingredients (fresh meat) appear heavier than their post-cooking contribution. The first ingredient should be a named animal protein (chicken, salmon, turkey). Look for:

  • Named proteins ("chicken", "salmon", "duck") — specific, consistent across batches
  • "Meat and animal derivatives" — legally broad category; not harmful but variable; species may not be specified
  • Organ meats ("chicken liver", "chicken hearts") — nutritionally dense, appropriate inclusions
  • Taurine — cats cannot synthesise adequate taurine; it must appear as an additive in most foods as a safety net

The presence of grains, vegetables, or legumes is not inherently problematic in a complete diet — the overall profile matters more than any single ingredient. Our foods cats should never eat guide lists specific ingredients to avoid entirely.

Analytical constituents

The analytical constituents panel shows minimum or typical percentages of: protein, fat, crude fibre, moisture, and ash. These are the basis for comparing foods, but moisture content makes direct comparison between wet and dry foods misleading without conversion.

Dry matter conversion

To compare a wet food (e.g. 78% moisture, 10% protein) with a dry food (e.g. 10% moisture, 32% protein):

Wet DM protein = 10 ÷ (100 − 78) × 100 = 45.5%

Dry DM protein = 32 ÷ (100 − 10) × 100 = 35.6%

The wet food is actually higher in protein on a dry matter basis despite a lower as-fed percentage.

Energy density and portion calculation

Accurate portioning requires knowing kcal per 100g, not just grams. Some labels state this directly ("metabolisable energy: X kcal/100g"). If not stated, a rough estimate uses modified Atwater factors:

  • Protein: 3.5 kcal/g
  • Fat: 8.5 kcal/g
  • Carbohydrate: 3.5 kcal/g (calculate carbs as: 100 − protein − fat − fibre − moisture − ash)

Once you have kcal/100g, you can calculate how much food to feed against your cat's daily calorie target. Our feeding guide explains how to calculate daily kcal requirements and use the feeding calculator to check portions.

Life stage labelling

EU/UK regulations require foods to state the intended species and life stage. "All life stages" foods meet kitten requirements (the most demanding) and are safe for all ages. "Adult" and "senior" formulations are not always meaningfully different — some "senior" ranges are rebranded adult products with minor tweaks. FEDIAF does not define a minimum standard for "senior" as it does for kitten and adult. Compare the analytical constituents, not the life stage marketing.

Switching foods. When changing to a new food — even a better one — always transition over 7–10 days by gradually increasing the new food and reducing the old. Abrupt changes cause gastrointestinal upset in most cats. Our wet, dry, or mixed guide covers transition timing for changing between food formats.